Cardinal Digital Marketing

While SEO and PPC have the same goalget your healthcare organization to the top of Google and drive people to your websiteeach digital strategy encompasses different means for getting there. Understanding their nuances is essential if you want to maximize your visibility on the search engines. Listen to this episode of the Ignite podcast to learn the similarities and differences between the two strategies, when it makes the most sense to use each, and how you can glean insi...ghts from your Google Ads campaigns to improve your SEO and content strategies. The Ignite Digital Marketing podcast is available on all major platforms and transcripts and audio are available on our website: https://www.cardinaldigitalmarketing.com//podcast-dominat/ #podcast #healthcaremarketing

We’re thankful that the COVID-19 vaccine rollout is well underway. According to the CDC, over 3.8 million doses have been administered in the state of Georgia, and every Georgia resident is now eligible to receive the vaccine. We would like to thank the healthcare heroes and scientists who made it happen; getting back to work in our Atlanta office is within sight!

In the past year, the healthcare industry has experienced tremendous uncertainty and economic instability and many questions still remain on what the future of healthcare marketing looks like. Download the State of Healthcare Marketing 2021 report to learn how others are navigating the post-pandemic world, and what you need to do to stay competitive and grow your healthcare organization. Download the full report: https://www.cardinaldigitalmarketing.com/state-healthcare-/ #healthcaremarketing

The battle that has been brewing between Apple and Facebook is coming to a head and marketers need to prepare their social media advertising campaigns. As Apple’s iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads. Our Director of Paid Social, Landon Daugherty, reviews the upcoming changes and potential impact and shares creative strategies to target users in new ways. If you run social media advertising c...ampaigns, you don’t want to miss this episode of Ignite. The Ignite Digital Marketing podcast is available on all major platforms and transcripts and audio are available on our website: https://www.cardinaldigitalmarketing.com//podcast-faceboo/ #podcast #digitalmarketing #healthcaremarketing

During a student’s decision-making journey, remarketing ads help your school stay in the foreground and maintain a strong reoccurring presence. https://www.cardinaldigitalmarketing.com//how-higher-ed-m/

Education PPC advertising is competitiveand expensive. It’s a crowded market with many schools vying for student’s attention. Despite this, they can still be extremely effective at boosting enrollment rates. Learn how to develop a PPC strategy that attracts more students to your school. https://www.cardinaldigitalmarketing.com//8-ppc-best-prac/

The healthcare consumer is changing in profound ways. They’re more concerned about safety and skeptical of information from new sources, yet they’re also willing to take more responsibility for their healthcare. https://www.cardinaldigitalmarketing.com//six-ways-to-rea/

Learn how to adapt to new healthcare marketing trends and attract to retain more patients. https://www.cardinaldigitalmarketing.com//2021-healthcare/

Learn how to adapt your school’s marketing strategy and come out stronger than before. https://www.cardinaldigitalmarketing.com//6-opportunities/

If you want more leads, you need to have the tools and framework in place to capture them. https://www.cardinaldigitalmarketing.com//the-essential-t/

How do you know if your SEO strategy is producing the results you want? https://www.cardinaldigitalmarketing.com//10-important-se/

The organizations that can adapt the ways they reach consumers and build trust will position themselves to survive and thrive as we move into the post-COVID era. https://www.cardinaldigitalmarketing.com//six-ways-to-rea/

Learn how these metrics will help you develop a more effective SEO and content marketing strategy. https://www.cardinaldigitalmarketing.com//10-important-se/

Learn how the healthcare consumer is changing and what that means for marketers trying to engage them. https://www.cardinaldigitalmarketing.com//six-ways-to-rea/

Gain a better understanding of what your customers are searching for and how to rank for those terms. https://www.cardinaldigitalmarketing.com//how-to-use-sear/