Eberly & Collard Public Relations

#MarketingTrends2021: This year, virtual events aren't going anywhere! Though they will not remain the sole way for large groups of individuals to connect in a group, we believe they'll offer organizations ways to connect with audiences previously unreachable. What we predict? Reduced-audience in-person events with multi-channel digital activations and seminars to expand audience reach. #marketingtrends #contentmarketingtrends #digitalmarketingtrends... https://eberlycollardpr.com/

#MarketingTrends2021: On the SEO front, long-form content will help improve search engine results pages (SERPs). According to Semrush's State of Content Marketing Report, long reads of 3,000-plus words generate three times more traffic and four times more shares than short or average reads. At ECPR, we help our clients achiever higher search rankings by developing high-quality, optimized content that is both shareable and engaging. Learn more about our services here: eberlycollardpr.com/ #marketingtrends #contentmarketingtrends #seotrends

Meet our new Public Relations Coordinator, Abigail Clark! She graduated from the University of Georgia in May 2020 with a Bachelor of Arts in Public Relations, Minor in Religion and Certificate in Public Affair Communications. When she's not in the office, you can find her strolling through the park, trying out new restaurants, painting, and watching Netflix. We are thrilled to have you join the team, Abby! #publicrelations #pragency #prfirm #publicrelationscoordinator #prcoordinator

Happy St. Patrick's Day! We'd like to wish everyone continued luck and success in the coming year. The pictured St. Patrick's Day décor has really brightened up our workspace, so we had to share! #StPatricksDay #StPatricksDay2021 #stpattysday #stpattys #luckoftheirish

Have you read our blog that explains tools for earned media success beyond the press release? Journalists' inboxes are flooded with hundreds of pitches each day, making it challenging to earn media coverage for your business and brand. So, how can you hook the media's attention and stand out in a sea of pitches? For five tips to cut through the clutter and increase your earned media success, read below: ... #prblog #marketingblog #earnedmedia See more

For part two of our social media series on defining and using your USP in brand-driven writing, we would like to emphasize the strategic positioning of your USP within the paid, owned and earned media landscape. A clear and recognizable USP in your paid media messaging, such as print and digital advertisements; owned media messaging, such as your website's blog or "About" page; and earned media messaging, such as a byline article from an executive in your company with a key ...trade publication, creates a unified presence in a marketplace. It can also help your brand reach multiple audiences. Like we've mentioned before, the importance of consistency cannot be overstated when it comes to positioning your company's USP. So, in the new year, consider leveraging your USP on multiple owned, earned and paid media platforms. Learn more: eberlycollardpr.com/expertise #uniquesellingproposition #USP #contentmarketing #prwriting

Help us in our Eberly & Collard Public Relations End of Year Survey to determine key digital marketing and PR insights: s.surveyplanet.com/N2EvDIbvj

To kick off the new year, we're launching our "defining your unique selling proposition (USP) using brand-driven content" series through the month of January! What makes your product or service unique from competitors'? This defining characteristic, referred to as your USP, should be clear, concise and consistent in all your company's PR- and brand-driven writing. Your potential customers or clients, when in need of a specific solution your business offers, often go to Goog...le or other search engines to find companies like yours to solve their problems. When and if your company is found via search engine, whether because of a strong SEO strategy or simple luck, decisions can be made by the content on your website. Thus, the importance of including a defined USP in much of your online owned media is vital. Learn more: eberlycollardpr.com/expertise #uniquesellingproposition #USP #contentmarketing #prwriting

Happy New Year, from ECPR! We wish you a new year filled with happiness, success and prosperity. #happynewyear #happy2021 #newyear

The mission behind Eberly & Collard Public Relations is to create and manage strategic publicity campaigns and promotional programs that help businesses reach and interface with their targets, energize their brands, market their products, publicize their personnel, and promote their services. To learn more about our firm and the services we offer, visit eberlycollardpr.com/about/ #publicrelations #marketing #branding #publicrelationsfirm #prfirm

How does one conceptualize, develop and oversee a client's first, full-scale integrated marketing program? At Eberly & Collard Public Relations, we generated and proactively managed a variety of market research studies, marketing strategy development, annual branding plans, public/media relations strategies, advertising campaigns, speaking events, social media campaigns, and website design and content consultation, among other marketing projects, for Stevens & Wilkinson. Read... our full case study below. #integratedmarketing #marketingstrategy #marketresearch #brandingplans

It's no secret that people will leave 2020 feeling over-stimulated and fatigued. So, what does this mean for your 2021 content marketing plan? Tread lightly, and consider growing your organization’s inbound marketing program. Read our newest blog, "Why Inbound Marketing Will Be More Important Than Ever In 2021," by following the link below. #marketingblog #inboundmarketing #inboundcontentmarketing #inboundmarketingagency

Part of the ECPR team is excited to be at Fall High Point Market for the official debut of our client KingsHaven's 15-piece lighting installation in the beautiful Woodbridge Furniture Co.'s showroom! We invite our designer friends and fans attending Fall Market to stop in for a safe and socially distanced walking tour of the KingsHaven lighting installation. For those following along virtually, check out the following link to view the KingsHaven lighting collection through a ...virtual tour we helped produce: https://my.matterport.com/show/?m=TWJkP9fwq3L Pictured from left to right: ECPR co-founders, Jeff Collard and Don Eberly; KingsHaven founder, CEO and lead designer, Lauren Wylonis; and KingsHaven national sales director and New York showroom manager, Andrew Raemsch. #HPMKT #HPMKTsafe #highpointmarket #KingsHaven #Woodbridge #highpointlighting #lightingexhibitor #interiordesign #lighting #furniture #designshowroom #designtour #designmarket #designresources

If you are a B2C or D2C company, there is nothing more important than building the trust of your target audiences. But, how does one build trust for a consumer product or service? Read more below about ECPR's results-driven process aimed to generate the trust factor for consumer products and professional services through engaging multichannel messaging. #B2Cmarketing #D2Cmarketing #D2CPR #marketingplan #integratedmarketing #multichannelmarketing

How do some brands stand out in a crowded marketplace and differentiate their product or service offerings from those of their competitors? It all comes down to strategic branding and branded content. Well-written, consistent content can promote your unique brand identity and lead your target customers or clients to become more familiar with your brand and the specific products or services your business offers. Read our new blog below to learn five tips to writing branded content for your business that can help generate sales and brand success. #brandedcontent #brandvoice #SEO #contentcreation

We are looking forward to 2021 being a great year, along with all the energy and innovation it will likely bring. In the meantime, if you are looking to reignite your 2020 marketing plan to finish out the year strong and launch a results-focused 2021 with more momentum than ever, our newest blog might help! Check it out via the link below: #PublicRelationsBlog #marketingblog #2020marketing #publicrelationsagency

Lighting and interior design professionals: We just found your favorite new podcast. Check out the most recent episode of Furniture, Lighting & Décor's "Lighting the Way" podcast to listen to Lauren Wylonis, founder of ECPR client and national lighting brand KingsHaven, discuss KingsHaven’s customization capabilities and how designers are utilizing these design proficiencies. Link below. #lightingpodcast #interiordesignpodcast #newpodcast

We've said this before, but a company's blog is often an excellent manifestation of brand DNA, in that, the word blog alone implies a certain, more honest connectivity. At Eberly & Collard Public Relations, we put a lot of work into our blogs. Each time we publish a new blog, we hope readers are able to gain a new or updated understanding of ECPR's way of thinking. If you haven't had the chance to read some of our most recent blogs, check out the link below, and leave a comment about your favorite blog! https://eberlycollardpr.com/blog/

Keeping up in fast-pace building product sectors can be quite a challenge! Building product manufacturers and distributors face a daily need to promote, market and publicize their products and brands to a range of audience targets. At Eberly & Collard Public Relations, we've been guiding both small and large building products companies in the arena of advanced marketing communications for nearly two decades. Follow the link below to learn more about our experience in multipl...e building products sectors and how we can plan ahead to build promotion and publicity for your 2021 sales goals. https://eberlycollardpr.com/industries/building-products/ #buildingproducts #productadvertising #fastpace #buildingsector #marketingcommunications #buildingproductmanufacturers #productmanufacturers #marketingagency #fullserviceagency #fullservicefirm #fullyintegrated

Hooray for Labor Day! Though the holiday was created to celebrate the Labor Movement and hard work across the globe, we'd like to give a special shoutout this Labor Day Weekend to all the healthcare workers, as well as other frontline and essential workers, who've kept the world spinning and safer in 2020. #happylaborday #labordayweekend #laborday #labordaycelebration

Do you know the difference between public relations and media relations? Understanding the difference between these two terms and the ways in which each can benefit your brand or business is essential in order to reach challenging business goals. Check out our latest blog post linked below to learn how the definitions, processes and strategies differ between public relations and media relations. #publicrelations #mediarelations #industryinsights #b2bpr #earnedmedia #thoughtleadership #publicrelationsblog #blog #publicrelationsagency #pragency #b2bmarketing #b2cmarketing #businessgoals