JS Media & Marketing

When it comes to determining the optimal frequency for posting on social media, even the industry giants can't seem to be able to come to a consensus. One publication or study will tell you to post three times per day and the next will tell you 20. Lucky for everyone though, data doesn't lie, and CoSchedule crunched the numbers from 10 data-driven studies to put an end to the debate once and for all. According to the company's research, here's how often you should be publishi...ng on each of the major social media platforms on a daily basis: Facebook: 1 post per day Twitter: 15 Tweets per day Pinterest: 11 Pins per day LinkedIn: 1 post per day Instagram: 1-2 posts per day Notice something about these numbers? They're pretty darn high. The cold hard truth about social media marketing is it's going to take a great deal of leg work to build up an actively engaged audience and become a thought leader in your niche. A lot of times your business doesn't have the time or resources to do this in-house, we can help. Contact us today for more information on how we can help take the burden of Social Media out of your hands and into ours.

Giveaway Josh Teague, The Horsepower Lawyer, North Georgia’s car wreck and injury attorney is shifting gears with his new website and auto blog. All you... have to do is like our page on Facebook for a chance to win an Amazon gift card worth between $50.00 - $300.00. The amount will be determined by the number of pages likes we receive between now and the end of August 2020 Find out more by visiting our website below, but if you are ready to enter just like our page and let us know by commenting "Liked" below. https://www.horsepowerlawyer .com/post/amazon

Do you like Puzzles? Games? Amazon? Free money? To celebrate reaching over 500 likes on Josh Teague "The Horsepower Lawyer"'s new page, I will be giving away a ...mini-prize of a $25 amazon gift card. To win you just need to be the first person to guess my secret 6 digit code. Hint #1: Use two separate 3 digit numbers both are Car related. **Post May be updated with additional hints later in the day - check back in** And if you haven’t yet, hop on over to Josh Teague "The Horsepower Lawyer" and like my page.

Is your business struggling adapting to the new way of doing business? Have you updated your Google My Business Listing to reflect the current changes? Is you website and social media updated? Google has changed the way that it finds businesses for people that are searching.... Is your business up to date? If not shoot us a message, we would love to help you.

Are you needing a banner or yard sign for your Senior? Contact us today for custom printed banners. We are local and all banners are printed in-house.... Shipping Available

Google My Business (GMB) can transform how you acquire customers online. For many businesses, I'll go as far as saying that GMB is more important than their own website. If you're in charge of helping your company get more customers, this article will arm you with the know-how to turn GMB into a revenue-pumping machine.... (While 10x-ing your own value in the process.) I'll be using real world data from my own campaigns and third-party sources to illustrate just how powerful GMB has become in 2020. Let's get started contact us today.....

We say Thank You you everyone who is doing their part to continue this battle. Do you know a Hero that is on the front line? Do you know families that are helping other families or people doing exactly what they are supposed to be doing? If so tag them!

Have you ever pulled up to pay at a drive thru only to find out that your ticket had already been covered? That feeling of the essence of the Pay it Forward Cha...llenge. Starting this week, local businesses will be contacting loyal customers to let them know that they have been gifted a $25 gift card and asking them to pass on the favor. In receiving gift cards to businesses, they already spend money at and passing on the favor, customers help business owners continue to generate revenue in a time when sales are lower than normal. Thank you to Faith, Hope, and Charity for providing the funds necessary to get this process started for our local businesses!

Adobe Spark Page is a great tool that we use to create social media post. You should check it out! https://spark.adobe.com/

Have you ever heard someone refer to the Google local 3 pack? It’s a grouping of the top 3 search results that Google considers to be most relevant to a local user’s search. So if someone in Cleveland, Ohio searches for a dry cleaner using their mobile device, the 3 local dry cleaning businesses with the best SEO will show up right at the top of their search results page (SERP). What does this mean for you? Well, if you’re a dry cleaner in Cleveland, you definitely want to sh...ow up in that user’s search. And if you want the best shot that this person will click on your link and find your store, getting into the local 3 pack should be your top priority. But how can you do that? A Google search for dry cleaners in Cleveland returns more than 6 million results. But the vast majority of mobile users won’t scroll past the first page. Of the Google users who click on a link after searching, a whopping 94% click on a first page link. And since the local 3 pack takes up the entire first page on many mobile devices, you really want to be in that top three. How a local SEO expert can help If your site hasn’t been getting a lot of traffic from Google, that probably means you’re not ranking very high on the SERP. Getting your link into one of those top spots is challenging and takes a lot of work. It also takes the kind of expertise that many non-SEO professionals lack. A local SEO expert can go into your site’s background code and write, tweak, and add features that Google will love. They can leverage phrases, keywords, and topics that will improve your SERP ranking and increase your chances of landing in that local 3 pack. So if you’re not feeling the Google love, consider hiring a local agency to help you stand out and leave the competition in your contrails. If they have experience in your vertical that’s even better.

Today we will cover.... Scenario #3: Business as (un)usual If your business is in a strong position, or you’re not worried because you have a decent amount of cash in the bank, you’re in a healthy spot to create content with the goal of awareness.... You can use a slower time to invest in growing your brand instead of your bottom line, start new social channels, or run an influencer campaign. If you haven’t already started a Youtube channel or an IGTV series, you should think about doing that now, even if you’re just working on the planning stages of it. The production may not be perfect, but with people spending a lot more time on social media, it’s only natural that video consumption is increasing among all social platforms. Another way to increase brand awareness and maximize your marketing spend on social media is to run an influencer campaign. Because of reduced demand during this time, 48% of influencers are reducing their rates for sponsored content, with an average cost savings of 30% for brands. Combine this with the fact that engagement is increasing and people are spending 40% more time on Instagram, and it’s easy to conclude that it’s actually a really good time for brands to be running influencer campaigns. A creative strategy I heard recently was to reach out to influencers you have worked with in the past and ask them to re-post content from an older campaign at a reduced rate. Since influencers usually shoot multiple photos for a campaign, but likely only post a few, this is a win-win for both influencers and brands. It allows influencers to still receive income at a time when a lot of them aren’t, and it is more affordable for brands who need to be cutting costs while also driving more sales. In fact, a lot of influencers have seen higher engagement on their sponsored posts than normal, and are just tweaking their content and captions to align with the new normal of staying at home.