KEYLAY Design

See Heinz a Whole New Way

We help in-house marketing teams maintain their brand elements online. One thing we recommend to companies struggling with this is to create a set of brand guidelines. It gives everyone a set of standards to maintain consistency in each marketing piece, both online and off.

Take a Trip through Fried Chicken History

Social media is one of the most valuable tools a brand can use to get its message out. But how much can it help you as a brand? We're giving you some stats that will show you the impact of social media marketing.

One positive outcome for businesses during the pandemic is that consumer loyalty for larger brands has increased. According to a recent survey from Savings.com, shopper's loyalty to brands went up from 90% in 2019 to 97% in 2020.

Adobe Joins TikTok!

Coke Can Facelift

Boldly Going Where No Chair Has Gone Before

To get your products noticed by Google, it helps to use the right numbers. Specifically, Global Trade Item Numbers or GTINs. Read more about how brands can take advantage of them in ecommerce.

Build Your Own Adidas with Lego

The debate continues about whether blogging works for businesses in 2021. Hubspot interviewed ten marketing experts to get their thoughts about how companies can still benefit from it after all of these years.

Know Your Font!

Customers want a more personalized experience whether they're visiting your website for the first time or not. So how can you ensure they get the warm and fuzzies when visiting your site? We've broken down exactly what you need to keep in mind to create a landing page worth staying on.

Let us introduce you to two sisters, Vanessa and Kim Pham, who are the creators of Omsom sauces. They're encouraging people to reimagine Asian cuisine at home, and yes, we're totally in love with their brand.

Be Your Own Beeple

What are some things you should consider before launching your next product? We've got you covered by busting some common myths when it comes to marketing your product.

The iPod Celebrates Two Decades!

Wunderman Thompson's Crystal Ball

"Businesses that focus on ABM [Account-based Marketing] have a higher lifetime value and relationship with consumers than those that don't." We recently said this in our article about 2021 marketing trends. As more businesses evolve their strategies to become even more customer-centric, we expect to see a lot of innovative, personalized campaigns in the future.

Adobe Enhances Photos with AI

Nissan's Version of Work From Home

Video marketing is here to stay, and as more brands take advantage of its power, standing out will become an uphill climb. Here are a few of the trends to be aware of if you want to create short, impactful videos for your business.

Did you know that the Coronavirus image that we've all seen was actually designed here in Atlanta? Neither did we. So we did a little digging to bring you the story of how it came to be.

We're all guilty of using industry jargon and filler words. But when you know better, you do better. Here's a list of some of the most overused words in business. Which ones do you use?

Here’s a quick design tip. Sometimes it makes more sense to invest in a photoshoot if you’re selling a product rather than rely on stock photography. Why? The amount of time that it takes to combine a series of stock photos with products to make them appear as one unified image is both labor intensive and cost-prohibitive.

A Typeface with Endless Options

Are you where your audience is? We're big believers in focusing on the platforms that give your business the most value. If you're trying to stretch your marketing budget and aren't seeing much movement on Twitter, it might be time to shift your focus. https://www.entrepreneur.com/article/356936

Paper Opens a New World of Packaging Possibility

Whether you're creating a new product or launching a marketing campaign, the customer always comes first. But ask yourself, are you really fulfilling their needs?

Animal Crossing Takes to the Polls

Email gets a bad rap, but according to Campaign Monitor, email marketing still has the highest ROI for small businesses. If you need help with your next email campaign, give us a ring.

Adobe MAX Keynote Hypes New Ways to Practice Creativity

How can you take your landing page from "good" to "great?" We've broken down the elements you need to keep people on your site and how other companies are doing it too.

Swat the Fly with Stick.se!

We knew this would eventually happen, and we love it. Star Wars meets Star Trek in beautiful marketing glory thanks to Uber Eats, who is capitalizing on the huge increase in online food orders and deliveries. confrontational-ads