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Triller could cause TikTok’s fall, having already streamed two high-profile social media influencers: Jake Paul and former NBA player Nate Robinson.

Linkedin just shared some really good news today- every product page now has access to a Lead Generation Form at no cost anymore! #leadgeneration #digitalmarketing https://business.linkedin.com//native-adverti/lead-gen-ads

LinkedIn is taking a more personal approach to its platform by allowing users to add short introductory videos to their profiles and has introduced "creator mode". These updates will help users to create more personal connections on the site.

Are consumers the secret weapon behind SEO? A report from Shopper Approved shows how user-generated content can boost your website's SEO by increasing page rank, credibility, and increasing organic traffic by up to 400%.

As live music and touring came to a halt when the pandemic struck, marketing professionals have come up with creative digital campaigns to keep the music industry alive. Check out how digital marketing is transforming the music industry. https://bit.ly/3czNvYl

Being a mother is one of the most demanding jobs there is. LinkedIn is recognizing stay-at-home moms by adding more inclusive job titles to their platform. This change will help reflect the 2.3 million women who left the workforce in 2020.

SEO is always changing, with Google making thousands of changes every year to its ranking algorithm. So how can you stay up to date with every change, and ensure that you're on top of your SEO game?

Check out our latest case study to learn how KPItarget partnered with FINSYNC to establish the company as a go-to resource for small business owners, helping to quadruple organic traffic and establish thought leadership with content & SEO.

Happy New Year from KPItarget!

New Year’s Eve 2020 may have marked the end of a crazy year, but many of what was going on last year still remains. Here are 8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger.

2020 showed us how hard it is to make predictions for the year ahead, but here are five facts about 2021 that can guide you as you plan for this year’s marketing.

New study shows that shorter video spots are more effective than previously thought at influencing consumers throughout the purchase funnel.

Happy Holidays from KPItarget!

Advertisers face a tricky playing field in preparing for the Super Bowl, juggling uncertainty and finessing creative to strike the appropriate tone following a bleak year.

Direct to consumer brands have had a host of unique challenges this year with so many people shopping from home, and the holiday season is no exception.

Transformation is only as valuable as your organization's ability to execute on it. As you move from defining a strategy into execution, if 95% of employees don’t know where you’re going, there’s a 100% chance you’ll end up someplace else.

Google has long been THE search engine, but with shifting user preferences and increased governmental scrutiny, there might be an opportunity for new search engines to succeed.

With companies like Hulu and Amazon producing their own popular shows while offering cord-cutters new ways to experience television, connected television (CTV) and over-the-top television (OTT) are creating new opportunities for marketers.

Facebook lead forms allow marketers to connect with high quality leads right in Facebook. Here’s how to get them right.

Customer testimonials are one of the best ways to reach your targets, but they have to pass the authenticity test to really work. Here’s our latest blog post about how to get them right.

Customers are more focused than ever on the social impact that the companies they support are making. Find a range of resources and tools designed to help businesses advance their social impact on Facebook's newly launched site.

This has certainly been a holiday like no other, and Black Friday is no exception. This year smartphone shopping surged 25% to $3.6 billion.

Happy Thanksgiving from KPItarget!

As marketers ramp up their Christmas spend, Facebook offers tips to get ad copy just right.

Christmas advertising is completely different in this unprecedented year and marketers are grappling with how to strike the right tone.

Fans are still settling for watching games at home, but in the meantime, many stadiums are getting ready for the days fans are able to come back by installing 5G infrastructure for everything from marketing to gaming.

No one could predict what 2020 would hold, but it’s that time of year again when social media experts are trying their hands at divination. Here are some predictions for social media in 2021.

Check out VP of Social Media Lindsay Timperman’s latest blog post to learn how to use the power and reach of social media to prospect ideal customers, build active communities, and drive sales.

It’s become apparent that the pandemic is a crisis that isn’t going to be limited to a couple of quarters of disruption. Here’s how marketers have adapted to an environment where consumers and businesses are getting used to living with Covid-19.

Social media data has been used to predict many trends, but can it predict today’s elections? Here’s what the numbers say.

Candy companies aren’t seeing the buying boom they have in years past as many trick or treaters stay home, so Mars Wrigley is getting creative with a virtual Halloween experience.

Defining your ideal customer profile is key to differentiating your business and achieving the most profitable growth check out our latest blog post to learn how to get it right.

Looking to stay on trend with your content marketing this Halloween, and wondering which costumes will be the most popular? Google’s got you covered.

A well-designed marketing funnel won’t work if you simply set it and forget it. Is it time to update your company’s marketing funnel? Check out KPItarget CEO, Mike Rowan's advice, featured in Forbes.

Building stronger brand loyalty is more than clicks and likes. The Home Depot’s updated app provides a more seamless and convenient shopping experience for home improvement professionals.

Just because more people are on their screens right now doesn’t mean they’ll be more receptive to your company’s communications. In fact, I’d argue that the opposite is closer to the truth the collective patience is paper thin, so personalized, highly relevant messaging is more important than ever. Check out our latest blog post from KPItarget CEO Mike Rowan to learn how to connect more deeply with your audience through personalization.

SEO is both a science and an art, deciphering what the Google algorithm wants and building out your website and content accordingly. Check out this infographic for tips.

How often do you actually read the disclaimers you’re signing off on before making transactions on websites? Check out this video from Forbes featuring KPItarget CEO Mike Rowan about zero-party data and how marketers can source data responsibly.

Spooky season may be beginning for most Americans, but for marketers, we’re already looking ahead to the holidays. Here are some tips to reimagine your planning ahead of an unprecedented holiday season.

KPItarget CEO Mike Rowan recently wrote about the importance of marketing times remaining agile in times of uncertainty. Here are some recommendations from Marketing Land to make that agility a foundational tool for the long term.

Webinars are the new conference these days! Here are 6 key metrics to track when promoting digital events to measure ROI.

How specific do you get with the audience for your campaigns? The availability of seemingly endless data is taking targeting to the next level if you know how to use it. Check out KPItarget CEO Mike Rowan's post to learn how to hyper-target campaigns.

What happens when a mood ring goes high tech? This new wearable by Amazon purports to be able to track the wearer’s emotions, in an effort to rival the Apple Watch.

What does innovation look like during an economic downturn? It starts with the ability to pivot quickly, whether in your messaging or overall marketing strategy. Check out KPItarget CEO, Mike Rowan’s blog post to learn how being agile can help your business excel in uncertain times. https://bit.ly/2FwxyVh

As conferences continue to try to figure out what the new normal of large gatherings could look like, Apple makes a big move in acquiring a VR startup that allows users to create and interact with one another with a virtual avatar.

KPItarget CEO, Mike Rowan was featured in Forbes to talk about one of his favorite marketing techniques geotargeting. Check out the post to learn innovative ways to reach hyper-specific prospects at precisely the right place, at exactly the right time.

Marketers can now reach consumers with programmatic audio advertising on popular streaming platforms such as Spotify with Google Ad Manager.

Ace the trust test and build credibility with authentic, purpose-driven content marketing that speaks directly to your targets’ needs. Learn how to leverage thought leadership in your content marketing strategy in our latest blog post.

Blogging provides the ideal opportunity for marketers to drive online visibility, establish trust and authority, and build the foundation for long-term success. Check out these tips for effective content marketing in our latest blog post.

Trump vs. Tik Tok continues to be one of the most fascinating stories in social media today. Not only has Microsoft offered to buy the company, but now Twitter throws its hat in the ring, discussing a merger with Tik Tok’s US operations.

Thanks to millennials & Generation Z, mobile video usage is reaching record highs amid the pandemic, giving marketers the opportunity to reach customers in a dynamic way.

To say that OTT is on the rise may be a bit of an understatement. As more viewers cut the cord in favor of streaming services, the playing field is becoming crowded with platforms. Learn how to leverage OTT platforms in your marketing in CEO Mike Rowan’s blog post.

Social media users continue to want more ways to connect via video, so Facebook is now offering users the option to broadcast messenger rooms via Facebook Live.

In a sea of content marketing tactics, strategic video marketing provides an opportunity to connect and engage with your targets in fun, helpful, and memorable ways. Check out our latest blog post to learn how to incorporate video into your marketing.

Customers don’t just appreciate personalization they’ve come to expect it and feel disappointed when a brand falls short of serving up recommendations and offers curated to their personal tastes. But have marketers pushed personalization too far? KPItarget CEO, Mike Rowan, examines how to strike the right balance in our latest blog post about leveraging zero-party data.

Effective hyper-targeted marketing is much like a venn diagram. By layering many intersecting data points, such as credit card purchases, app usage, and geolocation, you arrive at a bullseye: your target audience. Check out KPItarget CEO, Mike Rowan’s post for Forbes about how to leverage hyper-targeting to reach the right audience for your business.

With effective content strategy, businesses can connect with customers, build trust, and over time see compounding returns for their efforts. Learn how to provide meaningful value to customers for long-term success and ROI in our latest blog post.

Every year, Georgia Tech Alumni Association’s 40 Under 40 honors Georgia Tech alums making an impact on their communities with innovative ideas and businesses. This year they named Clean Hands Safe Hands founder, Chris Hermann, as an honoree for the medtech startup’s contributions to hand hygiene in medical facilities, at a time when hand washing is more important than ever. Using IoT technology, Clean Hands - Safe Hands reduces hospital acquired infections in partner hospitals by 66%, saving lives even before COVID. Congratulations Chris, we’re proud to work with you.

Georgia Tech Alumni Association announced this year’s 40 Under 40, honoring Georgia Tech alums innovating to make a positive impact on the community. The distinguished list of honorees features Jackson Medical co-founder, Kamil Makhnejia, for the medical startup’s contributions to patient safety by preventing operating burns and fires with their innovative patented product, GloShield. Kamil is also being honored for Jackson Medical’s COVID response, launching a line of US made medical grade face shields to meet the need for PPE in medical facilities. Congratulations Kamil, we’re proud to work with you.

Marketing comes with a sense of responsibility. Our job goes far beyond promoting things, says KPItarget CEO Mike Rowan. Learn how to infuse meaning into your marketing and create a lasting impact on people's lives in our latest blog post. https://bit.ly/3jcG1ft

In today’s interconnected digital landscape, it’s more important than ever that marketers personalize their approach to improve customer engagement, increase loyalty and generate measurable ROI. Check out KPItarget CEO, Mike Rowan’s blog post about personalized marketing to learn how to cut through the clutter and provide meaningful value to your targets.

Marketing may have once been lo-fi, but no longer. Innovations such as artificial intelligence, machine learning, deep learning, and neural networks are ushering in the era of predictive marketing.

Sports marketing is making a comeback as Jersey Mike's Subs releases this new campaign using QR codes to engage customers on their smartphones.

The Coca-Cola Company announced that they’ll suspend all paid social spending for 30 days, joining the ADL - Anti-Defamation League’s Stop Hate for Profit boycott demanding greater transparency and accountability from social media partners.

Personalization is the art and science of aligning marketing messaging with customers’ individual wants, needs, and interests. It’s seemingly everywhere, but how often is it truly effective? Check out this blog post by CEO Mike Rowan on getting it right.

Marketers are finding ways to reach people in different parts of the country differently as states stagger re-openings with hyperlocal ad campaigns and varied creative and copy.

As many home craftspeople have taken to making masks to help fight the pandemic, JOANN Fabric and Craft Stores is offering free sewing supplies to anyone making masks for healthcare workers with their Make to Give campaign.

P&G goes deeper than surface level graphics and official statements with this powerful response to the national conversation about racism.

Even as states start opening back up, many people are spending more time at home, and in front of TV & streaming services. Check out CEO Mike Rowan's latest blog post to find out how marketers can use OTT advertising as a part of their digital strategy.

With #LearnOnTikTok, the platform is funding educational videos to help facilitate learning during the COVID-19 lockdowns.

KPItarget CEO, Mike Rowan, was featured in Forbes offering tips for marketers to connect with customers and innovate to help businesses succeed in uncertain times.

Kudos to Cox for this powerful ad about their outreach program fighting isolation for seniors.

With the 2020 Olympics postponed, brands are deciding whether to pivot the Olympics campaigns they had planned to the current situation or postpone them altogether.

Facebook and Instagram are encouraging customers to rally around local businesses struggling with COVID closures with a new #SupportSmallBusiness sticker.

Marketers need to be sure that our messages are resonating with customers, now more than ever.

With live sports on hold, adidas looks to gaming to connect with fans virtually.

We’ve gotten used to seeing the new mark of heroism- the PPE mask marks on the faces of front line workers. This campaign playfully and powerfully reimagines them as superheroes.

Here in Georgia, many businesses and public spaces are re-opening. Here are some apps to help you keep your distance if you venture out into the world.

This article interviewing kids about what their parents do at work all day, now that everyone is sheltering in place together, is adorable.

KPItarget CEO, Mike Rowan, was featured in ClickZ discussing five emerging innovations to look out for, especially as brands are looking for alternative ways to cut through the noise.

When Smirnoff realized their party themed patriotic campaign was no longer going to resonate in today’s climate, they pivoted their messaging with #HangOutfromHome for America.