KWI Communications

Our campaign for Kent Alexander and Kevin Salwen's book The Suspect was recognized as a finalist in the PRSA Georgia Chapter's 2020 Phoenix Awards! We're so proud of our team's outstanding work and enjoyed helping these authors bring the story of Richard Jewell to the national stage. Read more about how we did it: https://tinyurl.com/TheSuspect-KWICaseStudy

Pro tip: Don't confuse measurement with progress. What do we mean? Well, thanks to technology, we have access to copious amounts of quality data. However, it’s important not to lose sight of the big picture. Measure the small stuff, but don’t simply assemble all those numbers in a pretty package and call it real, needle-moving progress. Instead, tie your data to key company KPIs to build better business. Need some guidance on how to do it? Check out our blog:

Have you heard the buzz? Our client Bank Greenwood launched this month! From interviews with national outlets like CBS, Bloomberg TV and even Jimmy Kimmel Live! to online articles from Vanity Fair, CNN, Fast Company, Business Insider and more (just to name a few), our media team has had a blast helping spread the word about the #BankBlack movement. Generating more than 100,000 customers within the first week of its launch, we'd say Greenwood is off to an impressive start. Read about the new Black-owned banking solution in the article below and learn more at bankgreenwood.com.

Aflac conducts an annual CSR survey to gather insights about how executives and consumers view different aspects of corporate social responsibility. This year, KWI’s creative team took the results to the next level with an animated infographic. Check it out:

It's a privilege to work with clients like Aflac who believe Corporate Social Responsibility (CSR) is more than just words. By integrating CSR into its culture, Aflac demonstrates a commitment to earning respect through actions. We are proud to have worked alongside Aflac on its 2019 CSR report and hope you'll take a few minutes to read more about the duckprints Aflac is leaving on its community: www.aflac.com/acsr

Mentorship can have a real impact for businesses, but not all mentorship programs are created equal. Leaders should opt for one that’s community-driven, purposeful and sustainable. Doing this will allow for company-specific solutions and can demonstrate to workers that their employer cares. Read more about why a mentorship program could benefit your organization:

PR is about more than just communications. It’s a management function that establishes and maintains relationships between an organization and its publics. In the face of such a tumultuous year, it’s more important than ever to prioritize what is arguably the most important public for any organization: its employees. Our CEO, Celia Willis, is passionate about building relationships and community at KWI and on behalf of our clients. Read more about her perspective and expertise in Public Relations Society of America (PRSA)'s Strategies & Tactics:

What makes KWI great? We invest in each member of our team through the Gallup StrengthsFinder program, leveraging and celebrating the unique talents of each employee so they can deliver the best of themselves. "I get to use my strengths to push myself professionally while also bringing my 'whole self' to work, which is met with authentic support from everyone around me," says Katie Hardy. This #WhyKWIWednesday, we're celebrating all the incredible individuals that make our company great. So great, in fact, that we were ranked No. 7 in Atlanta's Best (medium-sized) Places to Work! #Top10

We are so proud to recognize an outstanding member of our KWI team, Sarah Shoup, selected as one of the PRSA Georgia Chapter's 40 Under 40 honorees! This award recognizes rising stars who excel in their roles while also giving back to their industry and community. PRSA says these talented professionals are the people you should know, if you don’t already. Well, we sure are glad to know Sarah and to have her as a valued member of our team!

This #WhyKWIWednesday, we're on the edge of our seats anticipating the final rankings that will be announced tomorrow for Atlanta Business Chronicle's Best Places to Work 2020. Regardless of ranking, we're so proud to be named a finalist. Our strong KWI community is an embodiment of our mission and the result of putting people at the center of business.

In honor of this week's Best Places to Work virtual event hosted by the Atlanta Business Chronicle, our CEO Celia Willis is sharing some thoughts on why this designation in particular means so much to KWI. We're honored to be recognized as a finalist, and we can't wait to celebrate alongside Atlanta's top companies and organizations.

This week our public relations team hosted the one and only Michael Render (Killer Mike GTO) for media and spokesperson training. We can't reveal too much yet, but stay tuned one of our clients has an exciting announcement coming soon. In the meantime, you should know that KWI now stands for: Killer Mike Was In our office

Take it from our talent director: "Becoming a finalist as one of Atlanta’s Best Places to Work was not an accident," says Hilary Wilson. "We intentionally and consistently work to recruit talent who meet our business needs and that embody a flexible, collaborative and inclusive approach to work. Our team members have high expectations for themselves, and our culture reinforces the fact that we’re all in this together. I thoroughly enjoy working and laughing with my teammates!" This #WhyKWIWednesday, we are grateful for the people that make KWI great and a talent director that helps us build such an incredible team.