McCauley Marketing Services

#EventMarketingTip: Start planning and marketing early. It takes a lot of time and work to even be able to begin marketing an event. You need to nail down the details and make sure you can book any service providers or entertainers in advance. Once all this is decided, you still need to create marketing materials and design a marketing strategy for the event. Because you need to market your event with at least a month of time for patients to find out about it and reserve the ...date in their calendar, it’s best to start planning your event at least a few weeks before that marketing date. This ensures that you have time to advertise your event well and get as many attendees as possible. Read more on our website: https://bit.ly/3jIVoOn #eventmarketing #marketingtips #mccauley

Patient Relationship Management Tip: Provide direct, one-on-one feedback about patient interactions. Some employees at your practice may understand the overall idea of patient satisfaction, but they might not realize when they aren’t providing positive patient experiences. If you only talk to staff about this in group settings, it’s easy for each person to dismiss it and say, They’re only talking to other coworkers, I’m doing just fine. If you notice elements of an employee...’s patient interactions that could use improvement, talk to them about it one-on-one. This allows employees to understand specifically what they need to work on and it holds them accountable because they now know that you have noticed the problem. Read more on our latest blog: https://bit.ly/3s3Wyr5 #mccauley #managementtip #atlantamarketing #healthcaremarketing #medicalmarketing

"Beyond the Basics: Brand-Building Tips for Small Businesses": https://bit.ly/3FdO2M2

"Looking Ahead: 9 Trends That Will Steer Marketing in 2022" (via Marketing Dive): https://bit.ly/32i3HLB

Have a great weekend, everyone! (Image via Pinterest) #weekend #happyfriday

Common Grammar Mistake: Using apostrophes to make a noun plural We often see content writers struggling with apostrophes or the combination of ‘s to make a noun plural. In correct grammar, apostrophes are not used to make a noun plural. They can be used to make a noun both plural and possessive, such as in the girls’ dresses if there are multiple girls, but they wouldn’t be used in phrases like the girls walked. Read more punctuation rules on our blog: https://bit.ly/3hTkQiH

A 2016 study found that 90% of consumers read online reviews before they visit a business. People tend to be even more careful when choosing a physician or other healthcare professional, so this is an even more crucial consideration for our clients in the medical field. Here are some tips from our experts on how to reduce your negative online reviews: https://bit.ly/32jX9fv

#TestimonialTuesday

How to Promote Your Blog Content: Utilize your email list! Much like #socialmedia, using your in-house list of email contacts can help get your blog content in front of readers who already have a connection to your brand. However, we don’t recommend simply emailing out links to your blog posts. A bit more tact and strategy are required. Try using an RSS-to-email feature that can simply automate blog post deliveries to your readers. When publishing a new blog post, make sure t...he formatting is clean, simple, and mobile-friendly. Provide links for email recipients to enable hassle-free sharing to social networks directly from the e-blast. Lastly, include a blogroll with easily accessible links to your recent blog posts in your newsletter or other promotional emails. Outsourcing your email marketing to marketing professionals can help. #blogpromotion #howtoblog #blogmarketing #digitalmarketing See more

"Blog Writing and Copywriting: Do I Write for Search Engines or Readers?": https://bit.ly/3IkKmsD

"The Long and Short of It: Understanding Video Options in a Fragmented World" (via Marketing Dive): https://bit.ly/3rwqcoS

Take the scenic route this weekend! #weekendvibes #happyfriday #weekendmood (Image via Pinterest)

Email Marketing Tip: Make sure the subject line is relevant to your content! While customers are more likely to click on an email that has a subject line advertising a once-in-a-lifetime sale or announcing breaking news, it’s extremely counterproductive to do this if the content in your email doesn’t match. By click-baiting your audience, you’ll lose your clients’ trust which can lead to them unsubscribing from your email list. Instead of your emails being considered informative, they will be marked as spam. Read more here: https://bit.ly/3xMxUNl

#AskMCS Q: I created a website for my company, isn’t that enough marketing? A: Creating your company’s website is a great start, but it’s only the beginning. Building and maintaining a web presence is an ongoing process. Blog writing, social media management, webpage content updates, business cards, flyers, etc. are all great ways to get people on your site.

Written content is one of the most critical components of your marketing strategy. But, is the best strategy to write content for search engines or for audiences? Find out in our most recent blog: https://bit.ly/3hIgNXZ

Keeping your staff informed is key! It is vital that your employees have accurate, up-to-date information and skills. Not only could you lose business if employees are uninformed, but you may be at risk for legal consequences as well. In this blog, we go over a few key signs that retraining from a healthcare practice consultant is in order: https://bit.ly/3tE2tC8

Six Social Media Tips For Medical Practices (via Forbes): https://bit.ly/3tMdYrb

We hope everyone has an amazing weekend! #fridaymotivation #weekend #smallbusiness #marketing

As great as it is to expand your business by adding locations, you need to keep up with a consistent, effective marketing strategy if you want to maintain your momentum. If you’re having a hard time with that hurdle, check out our blog for tips: https://bit.ly/3tJRxmv

If you spend all your energy and your funds on one marketing campaign after another without taking the time to see if they’re actually working, you have no way of knowing if you’re making smart investments for your practice. Learn more about the marketing data you should be tracking here: bit.ly/2LPKRDA __ #medicalmarketing #marketing #mccauley #socialmediamarketing

"Short Video Ads Impact All Stages of Purchase Funnel, Study Says" (via Marketing Dive): t.ly/SyLa

"The difference between work and play is only a matter of attitude. Work, fully done, is play." -Gerald May __ #inspo #mccauley #marketing #atlantamarketing #workandplay #weekendmood #workhard #playhard #socialmediamarketing

Q: I thought marketing and public relations were only things "big" businesses use. How can it help me? A: Marketing and public relations are useful to ALL businesses. As the famous adage states, A business with no sign is a sign of no business. You can’t increase the number of customers you have if nobody knows who you are or what you do. The beauty of marketing and PR is its adaptability and reach. __ #marketing #mccauley #publicrelations #socialmediamarketing #socialmedia #seo #sem #smm #smallbusiness #womeninbusiness #digitalmarketing #atlantamarketing #midwestmarketing #medicalmarketing #constructionmarketing #digitaladvertising

McCauley Marketing Services can help plan your business comeback this year! For nearly two decades, our diverse staff of professional creative copywriters, graphic designers, marketing specialists, and search engine experts have crafted custom marketing plans for medical practices and companies in a vast array of industries.

"Outstanding staff and service received!! The staff at McCauley Services is definitely one of the best!! They are very creative in the web design and ensuring that every product within my company be addressed to the tenth degree! Any and every phone call I made to talk about the website and certain products was consistently addressed in a professional, courteous and personal manner." -MT #testimonial #review #marketing #digitalmarketing #atlantamarketing

#FAQ Q: Do I need an online presence for my small business? A: In short, yes. If COVID-19 has taught us anything, it has helped us realize that having a broad online presence is an essential part of our new small business normal. No matter who your audience is, there is a strong chance that they are spending more time inside than they were before COVID-19 and will continue to spend more time inside and online in the upcoming months. There are a few rare cases where your small business may thrive even with the absence of digital marketing. However, in most cases, having a well-managed online presence on platforms such as your website and social media accounts can add significant value to your business. __ #smallbusiness #covid19 #digitalmarketing #womeninbusiness #socialmediamarketing #smallbusinessmarketing

"6 Ways to Create a Positive Brand Perception" (via Small Business Trends): bit.ly/3l5b11x

#SmallBusinessTip: Find Scalable Marketing Options A common concern among small businesses is signing a rigid marketing contract that stops fitting your business’s needs after a few months. As your business grows, you want to be able to grow and increase your marketing strategy with it. When you shop for marketers, find out how they plan to modify your strategy over time. Make sure you have the option to increase your budget as your business grows. Learn more here: bit.ly/3p...2SxAY __ #smallbusiness #marketing #atlantamarketing #atlantasmallbusiness See more

Happy Friday from the McCauley Marketing Services team! What do you have planned for this beautiful weekend? (Image via Giphy)... #friday #fridayfeeling #weekend #atlanta #atlantageorgia See more

"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin #quote #quoteoftheday

How are you holding up while working from home during COVID-19? Here are some tips from our staff to keep you healthy and productive! -Clean your technology. Chances are, if you are working remotely, you are working from digital devices such as laptops, iPads, and smartphones. However, these items are a breeding ground for germs. Keep your devices clean with antibacterial wipes and wash your hands periodically. The last thing you want is to touch your phone to your face after... you’ve used it with dirty hands. -Make time for outside activities. Make time to go outside or exercise for your mental and physical well-being. Fresh air and sunlight can do wonders for heightening your mental focus during the day. Take your dog for a walk, do an at home workout, or work from a nice porch for a while. This will also help break up your day. -Remain present. Just because you’re practicing physical social distancing, doesn’t mean you have to feel isolated. Take advantage of work group chats. Without in-person interaction, working from home can get lonely. It’s important that you don’t feel isolated as this can lead to depression. Take active steps to remain connected to your job and coworkers. __ #covid19 #digitalmarketing #workfromhome #smallbusiness #coronavirus

Here are some helpful, last minute tips to help you get your seasonal marketing in gear before it’s too late: bit.ly/3oWq93l

Election Day is tomorrow! In preparation, don't forget to vote for McCauley Marketing for Best of Gwinnett in the marketing firm and web design categories! Cast your vote here: https://bit.ly/3mK4CZV #BOG #electionday #digitalmarketing

"Facebook Launches New Shopping Audiences, Instagram Product Tag Ads, Tests Shops Discounts" (via Marketing Land): mklnd.com/3jEO5Vj

Happy Halloween from all of us at McCauley Marketing Services! #spookyseason #autumn

Whether it's social media, website maintenance, or simply managing your time, McCauley Marketing Services is here to help make digital marketing less scary for your business! What scares you about digital marketing? #mccauleymarketing #digitalmarketing #halloween #socialmediamarketing #websitedesign #websitemaintenance

Check out these three essential SEO basics on our website: bit.ly/3ebCxrw __ #seo #digitalmarketing

"Google Ads Turns 20: The Most Important Trends and Changes of the Past 5 Years" (via Marketing Land): mklnd.com/37VDiUx

We offer a wide variety of services when it comes to digital marketing: -Website design and maintenance -Search engine optimization -Search engine marketing -Email marketing ... -Digital advertising -Social media marketing -Video marketing __ #marketing #digitaladvertising #socialmedia #digitalmarketing #socialmediamarketing See more