Setup

Check out our COO, Amanda, volunteering as a Poll Observer earlier today! Today our team had the day off to volunteer and vote! You still have time to exercise your right to vote - so go do so!!

The second episode of our #CMOSpotlight series has been released! In this interview Kristie Goshow, the CMO of Preferred Hotels & Resorts, shares with us how her passion for travel influenced her career and how her leadership philosophies empower and encourage her team to take the lead. Watch the full interview or read the recap here! ... https://setup.us//cmo-spotlight-kristie-goshow-preferred-h See more

Ah, the smell of coffee on a brisk morning and the promise of racking up a new batch of business cards to add to your collection... Our #MarketersBreakfasts used to be the highlight of the quarter for brands and agency partners alike... As much as we currently miss our in-person events, we're bringing the value, networking, and insightful conversations to your homes November 12th! RSVP now for our Ins[peer]ation event and get the date locked in! ... https://setup.us/november-2020-marketing-mixer See more

"Values have to be reinforced over and over again to become institutionalized. And the company’s purpose or mission is only one component of the most successful companies." Today's blog written by Joe Koufman, Setup CEO and Founder, is about defining your company's purpose and vision. Which brands have a purpose that inspires you?

SPARKsouth may have been digital this year, but it was still a raging success! We are always honored to sponsor this incredibly inspiring event to encourage young marketing professionals and connect them with resources and leaders in their field. Thank you to all of the attendees and speakers for taking the time out of their day to grow and learn, and thank you to Nebo for also sponsoring the conference! ... Read the recap and watch the conference here: https://setup.us//sparksouth-building-a-career-in-digital-

Although SPARKsouth looks a little different this year, we are excited to be a part of this digital conference for young marketing professionals! Check out the recap from last year and stay tuned next week for this year's insights! https://setup.us//sparksouth-navigating-a-digital-marketin

Amazon Prime Day looks a little different this year...and other retailers are hopping on the bandwagon. What does this mean for marketers moving forward?

Congratulations to our partners at Dagger for being ranked as one of the Top 100 Fastest-Growing Agencies: the second annual Fastest-Growing rankings for Adweek!

Despite Covid, the entertainment industry is marching on. We asked marketing experts Steve Denker from WarnerMedia, Diana Lochridge from Definition 6, Anthony Ervolino from Xpedition Media, and Josh Cherfoli from the Georgia Aquarium about what they expect to see from the industry moving forward. Read the full blog: ... https://setup.us//the-entertainment-industry-in-2020-the-s See more

We had multiple clients do as much ecommerce revenue in April 2020 as they did in all of 2019. - Adam Roe, Managing Partner at FortyFour After sharing numerous conversations with marketing leaders over the past 6 months, we've noticed that a common theme in each industry is the increase of reliance on technology, especially when it comes to ecommerce. In our latest blog, we spoke with marketing leaders Adam Roe, Todd Skidmore, John Sydnor, and Lance Porigow about the changes and benefits of ecommerce in 2020 and beyond.

We are excited to launch our "CMO Spotlight" series, a collection of interviews with inspiring marketing leaders about their path, challenges, advice, and thought leadership. Our first conversation with Lisa Hake, the VP of Marketing and Communications at Great Clips Inc., covers her fearless and impressive path to Great Clips, as well as her outlook on being a transparent, fearless, and open-minded leader. Watch the full interview and read the recap here:... https://setup.us/blog/cmo-spotlight-lisa-hake-great-clips See more

Last Thursday, we had the absolute pleasure interviewing Atlanta Hawks and State Farm Arena CMO, Melissa Proctor, during our #MarketingMixer event. In case you missed it, check out her inspirational outlook on marketing, careers, and leadership in the recap blog below!

The last few months have been a challenge for various industries leading to an increase in innovation and digital adaptation. We spoke with marketing experts in the restaurant industry to gauge their response and covid's impact on the restaurant industry. Here's what they had to say:... https://setup.us/blog/the-restaurant-industry-in-2020-beyond See more

Today we are joined by the esteemed Atlanta Hawks CMO, Melissa Proctor for our bi-monthly #MarketingMixer!! We cannot wait to hear her story in a live interview moderated by Setup CEO, Joe Koufman! Learn and be inspired, and then stick around for some virtual networking with some incredible marketing attendees. Still not registered? RSVP here: https://setup.us/september-2020-virtual-networking