THRIVE

For our next bookclub book we chose White Fragility by Robin Diangelo to help us as an organization be more active in the discussion of the topics of race and identity, and how it relates to us and to the work that we do. It’s important for us to have these discussions, as uncomfortable as they may be, because they help us better understand the systems that we live and work within. . . . #ThriveThinking #ThriveBookClub #BookClub #WhiteFragility #RobinDiangelo #JointheConversation

Tomorrow is Halloween and although it will look a lot different this year, us THRIVERs are still in the spooky spirit. Are you dressing up this year?! . . . #Thrivethinking #DesignStudio #Halloween2020 #Wearamask #Frankenstein #HappyHalloween

When UPROAR came to us at THRIVE, they had a business plan but needed a vision to tell their story. Through brand identity and upfront positioning, UPROAR now leads as bold and professional, yet approachable and modern. A dominant disruptive force in the market that knows exactly who they are. Here is to reflecting on the process! . . . #ThriveThinking #BrandIdentity #Branding #DesignStudio #Positioning #Storytelling

How do you build an ecosystem to empower both patient and caregivers? For Insulet, we designed the DISPLAY and VIEW Apps to address the user’s need for a discreet app that they could access on their phone while being out in public that would also provide information directly from the Omnipod DASH system to their smartphone. . . . #ThriveThinking #UserExperienceDesign #UXDesign #HumanCenteredDesign #AppDesign

Meet the newest member of our team, Blake Lane! Blake joins our ever-expanding Research & Strategy practice as THRIVE’s Senior Medical Design Researcher. While doing theoretical research on spatial design for his doctoral degree in architecture from the University of Cincinnati, Blake homed in on his interest in user-centered research and design thinking. He brings this passion with him to THRIVE, along with extensive experience in human-centered methodologies. Welcome to the team, Blake! #ThriveThinking #DesignStudio #Research #MedicalDesignResearch #HumanCenteredMethodologies #UserCenteredResearch

The world looks very different nowadays. In order to THRIVE, we must grow and evolve along with it as customer expectations are changing. Value is now very personal and in a time when physically staying connected is tough, emotional connections are more important than ever. After all, we’re figuring this new world out together. . . . #ThriveThinking #HumanCentered #InthisTogether

We strive to understand people in their entiretywhat motivates them, how they feel, how they tick. Through human and cultural insights, brands make more meaningful connections with consumers. . . . #ThriveThinking #Insights #HumanCentered #CulturalInsights #DesignResearch

The way brands "speak" dramatically influences how they are perceived. At THRIVE, we visually interpret brands' values to develop visual identity systems that ensure the brand and its position are seen as one. . . . .... #ThriveThinking #IdentityDesign #BrandStrategy #DesignStudio #PackagingDesign See more

August marks the end of the Dog Days of Summer, noted as some of the hottest days of the year. Luckily we have fans to cool us down during the crazy heat. A notable fan design was created by Walter Gropius the director of Staatliches Bauhaus in Germany in the early 1900s. Gropius believed in the idea that design had to serve the community; his designs broke the barrier between craftsman and artist. . . . #ThriveThinking #DogDaysofSummer #August #DesignStudio

Compelling experiences make a difference. We translate customer goals into orchestrated, integrated experiences that attract, engage and, most of all, truly matter to real people. . . . .... #ThriveThinking #UX #UserExperience #UXDesign See more

Research and prototyping are all about people hearing them, observing them, discovering their needs, desires, and wants. But research and prototyping facilities aren't always so people-friendly. Hello THRIVE Labs! We're a research facility with optional adjacent services in ideation, co-creation, and rapid prototyping with strategic support in UX, Product Development and Innovation Strategy, all in-house (while you take a breather away from yours). #marketresearch #consumerinsights #consumerbehavior #qualitativeresearch #userresearch

Designed by innovators. For innovators. THRIVE Labs has flexible venues for a variety of consumer research and usability testing engagements. Modern design, urban setting, and just plain useful research spaces with a comfortable vibe and an easy-to-access location perfect for focus groups, one-on-one in-depth interviews, and formative and summative usability testing. Launching in Atlanta, GA, July 2020. Stay tuned for more updates. We look forward to being part of your future! #marketresearch #consumerinsights #consumerbehavior #qualitativeresearch #userresearch

Meet the newest member of our team, Whitney Easton. Whitney has a Ph.D. in Anthropology and joins our ever-expanding Research and Strategy practice with experience conducting cultural analysis and ethnography for major international clients on the shopping habits of mothers, the culture of quick-service restaurants, and the consumption patterns of sports fans. When she’s not conducting fieldwork, Whitney loves to work in her garden and hang out with her lab mix, Moose. Welcom...e to the team, Whitney! You can learn more about Whitney here: https://bit.ly/31zOyCN #consumerresearch #ethnography #designresearch #consumerinsights #consumerbehavior