Web Marketing Therapy

In an age where much of business relies on communicating with our audiences through social media, know that you do have choices on how you use it.

Word. Happy Halloween!

Instead of focusing on spending for your social media marketing, focus more on investing so that you can get the most out of both your time and money.

Web marketing tools and technology are not going to make you money honey! Relationships will!

Marketing can feel like a thankless job at times, especially digital marketing efforts. In this fast-paced web world, it’s important to remember that quality digital marketing efforts require time to include best practices.

There are three key factors/ indicators of whether your website is outdated or not.

While digital marketing is higher touch than other marketing mediums, don’t forget to be high touch. Writing with an authentic voice is a huge part of having a successful personal brand, and having good netiquette ensures that your voice will come across exactly how you want it to.

Content marketers today have plenty of potential tools at their fingertips that serve a range of visual needs. Consider investing in some of the following!

If you do not currently have an SSL for your website, it’s time to bring your site up to date! An SSL certificate gets your site secure. It’s time to say Yes to HTTPS!

That time when our CEO Lorrie Thomas Ross was quoted in Inc. Magazine (but as Lorrie Thomas Smith) Alas, they never corrected her name, but the article is great all the same!

A solid website alone is not going to get you the success you’re capable of reaching. If you are hiding behind your website, or dealing with marketing perfectionism, this post is for you.

Digital marketing vendors, platforms, or technologies will not make you or your company successful. Your mental marketing state will.

Creating social media content is a pain ONLY when your head is not in the right place. Your mindset needs to be 100% focused on how you can serve and support your desired audience. Here are some easy social media content ideas to keep you current, collaborative, conversational, and converting!

In 2013, we hated our company website so much, that we pulled the ENTIRE site down to provide a blank slate. This gave us the space to focus on a simpler, cleaner website and was one of the best marketing moves we ever made. Today, when we have clients starting or redoing a really dated, overwhelming website, we often advise the same simple solution.