Your Design Online

Looking back a few months at predictions about marketing budgets. Were they right? How are you adjusting? https://www.research-live.com//marketing-spend-/id/5075342

Posted a few months ago, but still good today: The traditional customer journey is changing. https://www.searchenginejournal.com/5-fundamental-shift//

Are you convinced yet that email marketing is still productive? Here's an article (with case studies) showing how to most effectively reach your target audience via email, while complying with all the anti-spam regulations. Quick summary: ... 1) Email marketing is STILL the most effective marketing channel and for every $1 you spend, you can expect a return on your investment of $51. Are you achieving a high ROI from your email marketing campaigns? 2) A successful email marketing strategy is more than tactics. We provide you 5 strategies, including real-life examples of how Amazon, HubSpot and President Barack Obama use email marketing to succeed. 3) With 3 unique email marketing strategies, we let you in behind-the-scenes and share case studies on how we used email marketing to achieve a 94% open rate and 30% click through rate. https://koi-3QNKNDPY5E.marketingautomation.services/net/m

It's solidly 2021, and we're still in a Pandemic. Here's how digital marketing (email, at least) is transforming. https://koi-3QNKNDPY5E.marketingautomation.services/net/m

Download the full report at https://www.codeconspirators.com/the-cost-of-a-bad-lead/

How much does a Bad Lead cost you? There are literal, fixed costs and hidden costs both are costing you and your business money, time, and reputation. The win: by knowing where bad leads come from, you can ensure you’re not investing precious demand budget in return for those leads, but rather focusing your time and energy in directions that will bring the best ROI.... Download at: https://www.codeconspirators.com/the-cost-of-a-bad-lead/

How European Marketing and Sales leaders are handling COVID side effects on business -- opportunity to learn from our brothers and sisters across the pond. https://www.mckinsey.com//how-european-marketing-and-sales

Learn where to spend on marketing during a pandemic from big brands' CMOs. They may not be your competitors. They may not even be in your industry. But lessons learned by watching the big guys can have a tremendous impact on how we smaller guys approach our market during interesting times. The TL;DR is that the trend is value-based marketing and adaptive planning. And that's a common sense approach that is likely to stick around. https://www.gartner.com///annual-cmo-spend-survey-research