The Kool Source

What deliberate actions are taken in your own company to widen the candidate pool for diversity? Check out her full blog at - www.TheKoolSource.net

At The Kool Source, we focus on helping our clients get visible, found, and PAID. Our marketing strategy is fine tuned for each client to help determine who their target audience is so that we can deliver what they need. We make sure the way you promote your company aligns with your goals.... We deliver value to your marketing. Are you delivering value through your marketing? Our marketing strategy is fine-tuned for each client to help determine who their target audience is so that we can deliver what they need.

Is your business idea an opportunity worth pursuing? Each year more & more individuals and businesses have great ideas that they feel could create value in the marketplace and in the world. This is great, but at some point, they each have to be able to step back and ask themselves if this idea just that, a great idea, or is this truly an opportunity to do something worthwhile.... Want to know the right questions to ask yourself when deciding if you should pursue a business opportunity? Check out our most recent blog post, the link is in the bio.

Deck the halls with boughs of holly. Fa la la la la la la la la . Yes, that time of year is slowly creeping up on us which means you need to start getting your SEO right in preparation for the holidays. Your SEO strategy should be reanalyzed on a quarterly basis, so here are some tips you can implement to get your holiday strategy right.... 1 Do keyword research Use tools like Google Trends, Google AdWords, and Moz Keyword tool to help you find trending keywords during the holiday. 2Blog about holiday offerings Blogging is the way to go this holiday season. Blogging helps position your website as an answer to your customer's questions. For maximum results, post content to your blog 45 days ahead of your maximum impact window. The earlier the better. 3 Create high-quality content Social media continues to be a premier way to connect with your audience. Pinterest, Facebook, and Instagram have proven to be great tools for holiday marketing. 4 Make sure your site's speed is good. This is something you should do ALL THE TIME. If your site is slow, users will get frustrated and click off, this goes for both desktop and mobile sites. With most of our searches done on Google, showing up on Google Shopping gives your business a high advantage. Make sure you had a product catalog on Google Shopping and be sure to link it to Adwords. Now that you have some holiday tips, get started now. Was this post helpful? Be sure to like, comment, and save it for later.

The truth is that people, especially people of color look for themselves when looking at organizations. There are several schools of thought for the lack of diversity when recruiting. Some argue that there are geographic factors to consider given that there are visibly far less Black people and People of Color in places such as Iowa, Washington State and many other regions of the country in comparison to Atlanta, GA where were are officed, but the question remains if this is ...an issue of qualified candidacy or recruiting and marketing with the clear intention of diversity to fill open positions within an organization. What deliberate actions are taken in your own company to widen the candidate pool for diversity? Want to read more about this topic? Check out the blog "About Us: The Struggle of Black Employees That Don’t See or Show Themselves on Corporate Websites" on your website. Link in the bio. #marketinglife #recruitment #marketingguru #digitalmarketer #digitalmarketingstrategy #thekoolsource

Nonprofits use social media to deliver messages that help increase awareness of their brand and take their organization to new heights. Social media and social listening tools are designed to help your organization engage with supporters and reach your mission. Wondering how you can use social media to attract supporters? ... 1 Share Stories 2Showcase Your Impact 3Use Humor Your social media strategy should be integrated into your nonprofit's marketing strategy. How is your nonprofit showing up on social media? #smallbusinessideas #smallbusinesscheck #atlantamarketing #business101 #businessconsultant #smallbusinesshelp #nonprofitorganization #atlanta #thekoolsource

It's not enough to just show up, in order to be successful pay attention to details and go the extra mile to get the job done. As you work on your goals, think about how you can maximize your time. It's not enough to just show up, in order to be successful pay attention to details and go the extra mile to get the job done. ... #ohthatskool #inspirationalquotes #successquotes #sundaythoughts

Happy Halloween Businesses did not let COVID-19 deter them from taking part in spooky season. We want to highlight some of the best Halloween campaigns from previous years.... Fanta, Hershey's and Dunkin Donuts jumped into the Halloween spirit by creating campaigns that engaged their customers and increased their sales. Check out what they did in the images below

Our next blog post is live on our website. Go and check it out and let us know your thoughts.

When making our workplaces more diverse, inclusive, and empathetic, be sure to consider your supplier diversity. Suppliers are trusted partners that help serve our communities, and supplier diversity can add value and grow your top line. Our CEO, Eric Woodson, will be one of the speakers. He will take part. in the discussion about what supplier diversity is and why it is important, the benefits of supplier diversity, and how to grow your revenue through supplier diversity. Jo...in this webinar and learn how supplier diversity can bring value to your organization. Visit National Apartment Association website for registration details.

In order to stay relevant during challenging times, your marketing team should use social media to provide the same user experience as they would in person. You utilize the growing social media trend, video. Read the full blog and learn more. http://ow.ly/yYKt50BWurU

39% of small business owners are podcasts users, but that number should be much higher. The 61% of users who are not utilizing podcasts are missing out on a powerful medium that can help build trust, establish a following, and position you as a subject matter expert in your industry. With the number of podcast listeners continuing to rise, you should take advantage of this opportunity and start your podcast today

At the turn of spring 2020, when COVID-19 forced us all indoors, there was one outlet we all seemed to turn to - Zoom. Whether it was for a class, to reconnect with friends, or to host work-from-home meetings, Zoom was our go-to solution. Now, they are continuing to expand and recently introduced new features you might love. Check out our most recent blog post and let us know your thoughts.... #digitalmarketer #newblogger #myblog #thekoolsource #newblogpost

Consider this: People remember 20% of what they hear, 30% of what they see, and 70% of what they see and hear. Let’s remix the statement above, Content is definitely King, but now video is Queen and the lady still rules the house. In fact, 85% of users in the US watch videos on their devices. 8 out of 10 users have purchased from a brand after they saw a video they created (Oberlo).... Check out the blog here: https://thekoolsource.net/youtube-igtv-tiktok-leveraging-v/ #digitalMarketing #digitalworld #buildbrands #marketingagency #creativecontent #contentisking #digitalmarketingtips