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Facebook and Instagram are the most widely used social networks with billions of users combined across the globe. They have now become synonymous with social media marketing. No campaign would be able to realize its full potential unless the audiences on these platforms are tapped. Facebook, the company that owns both of these platforms, [] The post What is Facebook/Instagram Ad Fatigue and How to Avoid It appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.

Apple is one of the leading device manufacturers in the world. As of January this year, the company has an active install base of more than 1.65 billion devices across the globe. This massive ecosystem that Apple has created provides marketers with an incredible opportunity. Customers who use Apple devices are known to have [] The post iOS 14 and Facebook Ads: How It Can Affect Your Campaigns appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.

Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing brands with access to high curated audiences. Therefore, Instagram should definitely [] The post 5 Ways to Grow Your Instagram Following Organically in 2021 appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.

Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story. The fake social [] The post How to Get Rid of Fake Social Media Followers to Boost Organic Reach appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.

In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. Read the full article: 5 Advertising Networks Every Small Business Should Test https://lttr.ai/lKEm... #OnlineAdvertising #FacebookAdsAlternatives #SmallBusinesses #DigitalMarketing #HighQualityTraffic

Let the bots do the grunt work so you can focus on what’s important! Read the full article: 6 Powerful Workflow Automation Tools for Small Businesses https://lttr.ai/lKEl... #MarketingAutomation #WorkflowAutomation #SmallBusinessMarketing

Not only will this make you more reliable in Google’s eyes, but it will help your viewers to know exactly when to check your site for new content. Read the full article: Top Tips for Video SEO & Engagement https://lttr.ai/lInu... #engagement #seo #videomarketing

Influencers can encourage follows of your Instagram account, create IG stories with a swipe up to a sales page, or just build awareness about your brand. Read the full article: How Influencer Marketing Can Help Brands During the Pandemic https://lttr.ai/lD3j... #influencermarketing #covid19 #branding

Domain Authority (DA) is important because it’s one of Google’s ranking factors. Read the full article: The Basics of Backlinks: How to Get Started https://lttr.ai/lCMX... #seo #socialmedia #backlinks

We’ve all heard the expression ‘the money is in the list’. We’ve all heard it because it’s true! Growing your list of prospects and customers is one of the most important investments you can make, and businesses should always be on the hunt for ways to capture more leads. But you don’t necessarily have the [] The post 7 Ways to Capture More Leads Without Spending More on Ads appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.

A flexible working environment allows employees to make their own decisions about where they’ll work, as long as they continue to perform their jobs well and are capable of completing their tasks from home. Read more https://lttr.ai/k6L0 #RemoteWork #WorkFromHome

Is your About Us page making one (or more) of these six mistakes? Read more https://lttr.ai/k4w1 #WebDesign #AboutUs #CompanyCulture

Customer Reviews on Your Website Read the full article: Let Customer Reviews Do the Work For You https://lttr.ai/k3DW... #CustomerReviews #ReputationManagement

12 Ways to Grow Your Online Sales https://lttr.ai/glPc #GrowOnlineSales

Frustration is the last thing you want a customer to feel when it comes to your business, so include clear CTAs. Read the full article: 5 Ways to Optimize Your Social Profiles to Generate More Leads https://lttr.ai/gjf5... #Facebook #SocialMedia #Email #LinkedIn #Leads

Boosting your search engine ranking does not have to be an impossible task for small businesses. While you don’t have the budget of larger companies, you can still use many of the same strategies. The great thing about SEO is that it delivers long-term results that don’t require you to pay for every single click [] The post 9 Ways to Optimize Your Website to Improve Your Search Engine Ranking appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.

In email marketing, the welcome series (also called a welcome funnel) is an automated progression of emails that introduce you and your brand to the reader. Read the full article: How to Write your Welcome Email Series The Easy Guide https://lttr.ai/gWFD... #EmailMarketing

LinkedIn groups provide a place for professionals within shared industries to connect. Read more https://lttr.ai/gV5w #LinkedIn #SocialMedia #SocialMediaMarketing

The key is to add a single pop-up to encourage people to sign up for your list or fill out a lead form. Read the full article: How to Double Your Conversions with the Same Amount of Traffic https://lttr.ai/gUsv... #conversions #growth #leads

There are never enough hours in the day. We get so bogged down in the minutiae of keeping the gears running that it doesn’t leave much time for big picture planning or strategy sessions. With some clever automations, you can slash the time you need to complete simple tasks. Let the bots do the grunt [] The post 6 Powerful Workflow Automation Tools for Small Businesses appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.

If you’re ready to expand your customer base, then it’s time to create a solid referral marketing system. Read more https://lttr.ai/c0oL #MarketingStrategy #Referral #Marketing

If you do shift away from a full-time office model, try to integrate some team-building activities into the work week or month, so your employees still get some face time with you and their coworkers. Read more https://lttr.ai/cziC #RemoteWork #WorkFromHome

If you’re considering adding LinkedIn stories to your marketing strategy, here’s what you need to know. Read more https://lttr.ai/cy1a #LinkedInStories #SocialMediaMarketing

How to Write your Welcome Email Series The Easy Guide: https://lttr.ai/cvXo #EmailMarketing

Most of the action on your social profiles is now happening on smartphones, so one of the simplest ways to get a conversation started with your prospect is by including your phone number in your profile. Read the full article: 5 Ways to Optimize Your Social Profiles to Generate More Leads https://lttr.ai/cvLl... #SocialMedia #Leads #Facebook #LinkedIn #Email

A customer referral program is a program that encourages and incentivizes your existing customers to refer other people to your business. Read more https://lttr.ai/Y6QW #ReferralProgram #MarketingStrategy #CustomerAcquisition

Of course, there are countless methods for marketing your business, and as technology changes, we can expect even more. Read more https://lttr.ai/Y3xj #MarketingStrategy #ContentMarketing

Think about the customers who would benefit most from your product or service and sell to them, but make sure that your marketing focus is setting your business apart in their eyes. Read the full article: 4 Ways to Identify and Develop Your Unique Selling Proposition https://lttr.ai/YwIS... #UniqueSellingProposition #Marketing

Want More Visibility and Leads? Cultivate Visible Champions and Thought Leaders. https://lttr.ai/Yv9f #podcast #SocialMedia #Marketing #Employeebrandadvocates

Being a content creator can feel like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around you. In the [] The post Optimize Your Outdated Content for Higher Search Rankings appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.

While it may be business-focused, LinkedIn is still a social media site at its heart. Read the full article: 6 Tips to Get Started with LinkedIn Marketing https://lttr.ai/YtQk... #LinkedIn #SocialMedia #SocialMediaMarketing

How to Make a Professional Website https://lttr.ai/YtHE #SmallBusinessWebsiteDesign

Guest Posting A Worthy Investment Read more https://lttr.ai/YsGW #GuestPosting #SEO

The MarketBlazer Marketing Quote Of The Day #marketingquotes #salesfunnel

Do you have detailed content that informs readers instead of just persuading them to buy? Read more https://lttr.ai/Yqab #FeaturedSnippets #SEO #MarketingStrategy

Making simplicity your target will make it easier for potential leads to learn what they need to know about your product or service and to get to the point where they’re ready to fill out your form. Read the full article: How to Double Your Conversions with the Same Amount of Traffic https://lttr.ai/YpNE... #conversions #leads #growth

Whether it’s a hand-written thank-you note or an email message, just be sure to call your prospect by name and reference some aspect of what you discussed at your first in-person meeting. Read more https://lttr.ai/Ynew #Marketingstrategy #Marketing #SmallBusiness

Even though you’re not in the same physical location as your team members, it’s still important to keep the fun alive. Read the full article: 7 Tips for Productive Remote Marketing https://lttr.ai/YkQi... #RemoteMarketing #DigitalMarketing #Productivity

An article called How to Make $100,000 in One Day is never going to be able to deliver on that promise. Read the full article: 7 Tips for Writing Compelling Headlines That Your Audience Can’t Resist https://lttr.ai/YkFQ... #Bloggers #Blogging #Blogs #Headlines